Tony Chocolonely

CW:  Kate Luse
Tony’s is one of few chocolate brands that refuses to use cacao sourced from slave labor. Tasked with creating a stunt-worthy brand act, we opened pop-up candy stores to reveal the dark truth behind many of the chocolate treats we love.  
bitter sweets
Tony’s will intensify pressure on Big Chocolate to change,
by exposing their ugly practices to the public.
We also removed all sweeteners. Because if you don’t sugar coat slavery, It cannot be ignored
OOH

case study