Penguin: Connection Collection

CW: Alex Huibsch
XD: Jemimah Ekeh
CBM: Kari Martin Hollinger
ST: Allison Fitzgerald

*D&AD NEW BLOOD PENCIL WINNER

Ask: Develop a new merchandise identity for Penguin, to appeal to Gen Z readers.
Execution: Connection Collection - a line of merchandise that aims to foster connections around books in real life.